The Dual Pricing Program is rapidly becoming the go-to payment solution for small businesses. Join thousands of others who are saving hundreds — even thousands — of dollars every month by eliminating credit card processing fees.
The Dual Pricing Program is simple to set up and start saving right away. Enroll today and receive all the materials you need to inform your customers how much they can save — and how much you’ll gain.
We’ll provide you with:
Clear, easy-to-use signage for your business entrance and checkout areas
Payment terminals preloaded with software ready to run the Dual Pricing Program
A powerful reporting dashboard to track transactions and savings
With our Dual Pricing Program, your business will pay 0% for your processing rates while offering your customers a discount they’ll be happy to cash in.
Persite Pay’s Dual Pricing Program empowers businesses to offset credit card processing costs by offering a cash discount. Customers who pay with cash receive a lower price, while those who choose to pay by credit card cover the processing fees through a small price difference. This structure helps business owners maintain consistent profit margins by factoring processing costs into card-based transactions.
Yes, it is! Dual Pricing is legal across all 50 U.S. states and is rapidly gaining popularity. Under the Durbin Amendment of the Financial Reform Act, businesses are allowed to offer discounts for non-card payment methods such as cash. This provides an incentive for customers to choose alternative payment options.
When you sign up for Persite Pay’s Dual Pricing Program, we supply clear, compliant signage to display at your entrance and point of sale, ensuring transparency and customer understanding.
Across the country, more businesses are adopting Dual Pricing as a smart and sustainable payment strategy. In today’s economy, merchants need to save wherever possible, and customers often appreciate businesses taking steps to stay afloat. Persite Pay’s Dual Pricing Program enables you to offer lower prices to cash-paying customers while keeping 100% of your revenue from every sale.
Studies show that Dual Pricing has minimal to no negative impact on customer behavior. In fact, over 99% of transactions proceed without issue, and it does not affect overall sales performance.
With our Dual Pricing Program, your business will pay 0% for your processing rates while offering your customers a discount they’ll be happy to cash in.